Privacy Policy

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Privacy Policy

We value the trust you place in us, and we understand the importance of safeguarding your privacy and personal information. Our Privacy Policy is designed to ensure the security and confidentiality of your data while utilizing it exclusively for activities related to our services. With utmost care, we strive to protect the information you share with us from misuse.


"Personal Information": This refers to any information pertaining to an individual that can directly or indirectly identify them. This may include data that, in combination with other information available to us or likely to be available, can identify you as a natural person.

"Sensitive Personal Data or Information": This category encompasses specific personal details that require extra protection due to their sensitive nature. It includes the following:

  • Passwords: Any access codes or credentials you use to secure your account with us.
  • Financial Information: This includes your bank account details, credit card/debit card information, or any other payment instrument details used for transactions on our platform.
  • Biometric Information: Data based on unique physical or behavioral characteristics, used for identification purposes.
  • Medical Records and History: Health-related information that you may share with us for specific services or requirements.
  • Sexual Orientation: Confidential information about your sexual orientation.
  • Other Relevant Details: Any information related to the above categories, provided to us by you or a body corporate for availing our services.

Please note that any information freely available or accessible in the public domain, or provided under the Right to Information Act, 2005, or any other applicable law, will not be considered sensitive personal data or information as per our policy.

How We Collect Your Data

Information You Provide:

We may collect customer information when you or others, on your behalf, provide it on applications and other forms. This includes identifying information such as your name, address, telephone number, email address, social security number, and credit-related information like your assets, income, and liabilities.

Information from Consumer Reporting Agencies:

In order to assess your eligibility for certain financial services, we may obtain information from consumer reporting agencies. This could include your credit history and capacity to manage financial obligations.

Information from Outside Sources:

To enhance our services and improve user experience, we may gather information from external sources like employers, marketing firms, and other reputable sources, such as demographic data.

Where Does That Information Go

Your privacy is essential to us, and we process your data only when it is in our legitimate interest and respects your fundamental rights and freedoms. We use your personal information for various purposes, including internal record-keeping, processing applications, improving communication and services, assessing eligibility, and complying with money laundering regulations. Any sensitive data collected will be anonymized for statistical analysis.

We prioritize the protection of your data and do not share it with third parties unless necessary for specific purposes. For instance, we may provide application information to investment panel members or share data on investment recipients with funders. When we engage third-party data processors, we ensure they adhere to strict confidentiality and usage guidelines.

How We Use Customer Information

Your information is used to ensure the seamless provision of our services and to fulfill our legal obligations. The purposes for which we use your Customer Information include, but are not limited to:

  • Account Registration: We use your information to verify your identity and create and operate your account(s) with us.
  • Service Delivery: Your data is essential for us to provide you with the services you avail from us.
  • Legal Compliance: We process your information to comply with relevant legal requirements.
  • Business Administration: We use your data for troubleshooting, data analysis, system testing, and internal operations to protect and administer our business and services.
  • Risk Management: Your information aids us in risk control, fraud detection, and prevention.
  • Contractual Obligations: We process your data to fulfill our obligations under any agreement we enter into with you.
  • Legal Defense: Your information may be used to respond to court orders, establish or exercise our legal rights, or defend against legal claims.
  • Customer Support: To improve our customer service, we use your data to respond effectively to service requests and support needs.
  • Service Improvement: Your feedback helps us enhance the functionality of our services.
  • Notifications: We may send you notifications related to changes in our services, updates, and occasional company news.
  • Personalization: We monitor trends to personalize your experience with us.
  • Marketing and Advertising: We use your data to market and advertise our services to you.
  • Business Improvement: Data analysis enables us to improve our business operations.
  • Training: We may conduct training and AI-based skill training using your information.

How We Protect Your Information

Safeguarding your personal information is of utmost importance to us. We employ a range of security measures, such as encryption, firewalls, and limited access on a need-to-know basis, to protect your data from unauthorized access, disclosure, or alteration. While we strive to ensure the security of your information, please be aware that no system can guarantee absolute security. We continually review and update our security practices to adapt to emerging threats and technologies.

When you provide us with your information through our website, we utilize Secure Socket Layer (SSL) software, an industry-standard encryption technology. This automatically encrypts the data you input, safeguarding it during transmission to prevent unauthorized access.

Your information, especially that which is stored in our customer list, is further protected through encryption. This means that even if unauthorized individuals somehow gain access to this data, it remains unreadable and unusable to them.

To shield against unlawful intrusion attempts, we maintain a strong firewall system. This helps prevent unauthorized access to our servers and databases, ensuring that your data remains safe within our secure environment.

We strictly limit access to your personal information to authorized personnel who require it for specific purposes. Access is granted on a need-to-know basis, and our employees undergo rigorous training to handle customer data responsibly and ethically.

We encourage you to take personal responsibility for your account security. Please protect your password and avoid sharing it with others. Additionally, if you are using a shared computer, always sign off after finishing your session to prevent unauthorized access to your account.

How We Disclose and Share Personal Information

We understand the sensitivity of personal information, and we take great care to protect it. We do not sell, lease, or trade your personal data to third parties for their marketing purposes. However, we may share your information with trusted service providers and partners who assist us in delivering our financial services, conducting market research, or maintaining our website. These entities are required to handle your data securely and use it solely for specified purposes. In addition, we may disclose your personal information if required by law or to comply with legal processes, protect our rights or the safety of others, and respond to government or regulatory requests.

Third-Party Identity Theft Security Service

As an extra layer of protection, we recommend subscribing to a reputable third-party personal identity theft security service. These services, such as Lifelock, Trusted ID, ID Watchdog, or Identity Guard, can provide additional security and monitoring of your personal information beyond our own measures.

Your continued use of our services implies your acceptance and understanding of our security practices. We constantly strive to update and enhance our security measures to adapt to evolving threats and technologies.

If you have any concerns or questions about the security of your information or any aspect of our Privacy Policy, please feel free to reach out to our dedicated customer support team. Your privacy and trust are of utmost importance to us, and we are here to assist you in any way we can.

How Long Will We Hold Your Data

We will retain your information only for as long as necessary, as specified in the relevant contracts. The duration of data retention may vary depending on the specific purposes for which your information was collected, as well as any contractual obligations or legal mandates. We will retain your data for as long as required to provide the financial products and services you have requested or to meet any other legitimate business purposes.

Once the retention period has expired and your data is no longer required for the original purpose, we will take appropriate measures to securely dispose of or anonymize your information to prevent unauthorized access or use.


We may use cookies and similar technologies to enhance your browsing experience and gather certain information about your interactions with our website. Cookies are small data files stored on your device that help us recognize you and remember your preferences, making your visits more efficient and personalized. These cookies may also be used to track your activities on our site and provide us with valuable insights to improve our services. You have the option to accept or decline cookies through your browser settings, but please note that some features of our website may not function optimally if you choose to disable cookies.

Third-Party Links

Our website may contain links to third-party websites or services for your convenience and reference. Please be aware that these external sites operate independently, and we do not have control over their content, privacy policies, or practices. Any interactions or information you provide on these linked websites are subject to their respective terms and policies. We encourage you to review the privacy statements of these third-party sites before engaging with them. We are not responsible for any content or activities of linked sites and do not endorse or guarantee their services.


To access and use our financial services, you must meet certain eligibility criteria. Our services are intended for individuals who are of legal age (18) and have the capacity to enter into contracts. By providing your information and using our website, you affirm that you meet these eligibility requirements. If we discover that any information provided is inaccurate or if you do not meet the eligibility criteria, we may terminate your access to our services.

Your Rights and Choices

At First Finance, we respect your rights regarding your personal information. You have the right to review, update, and correct your data. If you wish to do so or if you have any concerns about the information we hold, please contact our customer support team. Additionally, you have the choice to opt-out of certain communications, such as marketing emails, by following the unsubscribe instructions provided in those messages. However, please note that certain essential communications related to your accounts and transactions may be exempt from opt-out requests.

Changes to this Privacy Policy

As our services and legal requirements may evolve over time, we may update this Privacy Policy periodically. When we make significant changes to this policy, we will notify you through prominent notices on our website or via other communication channels. By continuing to use our services after any changes to the Privacy Policy, you acknowledge your acceptance of the revised terms.

Your trust and privacy are paramount to us. If you have any questions, concerns, or require assistance related to our Privacy Policy, please do not hesitate to reach out to our customer support team. We are here to provide you with the information and support you need to feel confident in your interactions with First Finance.